Meet Colleen, Fractional CMO and CBM Group Founder
With 25 years’ experience in marketing, strategy, sales leadership, and business consulting, Colleen Burns has held senior positions in top global health companies including Abbott, Boston Scientific, IQVIA, Veeva, and Syneos Health. She has successfully led organizations of all sizes through tremendous change and rapid revenue growth - from M&As to IPOs, leading marketing vision and strategy to help companies achieve growth objectives.
Colleen has a reputation for blending strategic big-picture thinking with a data-driven mindset and utilizing AI-powered tools to support critical business goals like improving efficiency, reducing costs, and driving growth. She excels in building scalable marketing and business development infrastructures, leading strategic initiatives, and mentoring teams.
Colleen has a BA from the University of Notre Dame, a MA in Organizational Behavior from Columbia University, and executive certifications in Healthcare Management from the Tuck School of Business at Dartmouth and Harvard Business School. When she is not helping clients grow their businesses, she can be found chasing sunsets in Avalon, NJ, and Jupiter, FL.
Global Industry Experience
Healthcare Technology • Life Sciences AI/ML • B2B SaaS • B2B Services • Medical Device • Medical Diagnostics • Biotech • Pharmaceuticals • Cardiology • Ophthalmology • Women’s Health • Private Equity • Venture Capital • Management Consulting • Healthcare Advertising and Communications
Specialties
Go-to-Market Strategy • Messaging & Positioning • Product Launch • Sales Training & Enablement • Demand Generation • PR, Investor Relations, & Corporate Communications • Branding & Corporate Positioning • Customer Acquisition & Retention • Business Development• ICP Targeting • Strategic Alliances• Channel Partners •Thought Leadership • Content Strategy • Digital Campaigns • BD Pipeline & Forecasting • IPOs and M&As• Strategic Planning• Talent Management• Organizational Transformation • Business Turnaround
