Driving Growth, Transformation and Results for Healthcare and Medical Techology Companies
A fractional executive is a powerhouse solution for healthcare and medical technology businesses seeking top-tier Go-to-Market leadership without the constraints of a full-time hire. Whether full-time or part-time, a fractional C-Suite leader is a seasoned professional who can step in with immediate impact, hits the ground running, fills critical gaps, and leads with precision. Whether your company is navigating growth, facing a leadership transition, or needing to scale quickly, a fractional executive offers a turnkey solution, providing the leadership, strategy, and accountability necessary to drive results.
But a fractional C-Suite leader isn’t just a short-term fix. Rather, a fractional executive can be the long-term partner that evolves with your business, offering ongoing strategic insight while maintaining the flexibility to fit your budget and needs. With the right KPI driven fractional executive in place, you get a proven, results-driven leader who brings fresh perspective and a strategic thought partner who ensures your business thrives in today’s dynamic market.
As Fractional Chief Marketing Officer (CMOx) and owner of CBM Group, Colleen Burns provides the strategic firepower to navigate complex business changes and fuel revenue growth.
In today's health and med-tech landscape, competitive advantage hinges on smart marketing and strategic decision-making.
Choosing to work with Fractional CMO Colleen Burns means opting for a high-value, low-risk solution for a data-driven marketing and growth strategy that will get every commercial function in your company aligned and working in sync to drive revenue—leveraging best practices honed across many organizations while offering a fresh, third-party perspective that drives innovation and growth.
Colleen is typically sought-after for her industry expertise and her ability to act quickly in high-pressure situations that include go-to-market activities, business turnarounds, and transformations.
Meet Colleen, Fractional CMO
Service Offerings
Engaged CMOx
Colleen will deliver a comprehensive GTM strategy that includes prioritized targets, campaigns and will work with your team to execute strategy and measure KPIs . Delivery includes:
Strategy: Translate CEO’s vision into a marketing strategy based on business goals and objectives
Campaigns: Builds a go-to-market strategy that prioritizes high-impact campaigns
Leadership: Provides leadership, coaching and is responsible for overseeing day-to-day activities
Results: Ongoing campaign optimization and KPIs
Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy (FTEs, agencies, and contractor support)
Problem solving: Continually innovate ways to reach goals despite roadblocks
Business Advisor
With check ins biweekly, your team will stay on track and campaigns will continually improve. Delivery includes:
Strategy: Provide strategic leadership and guidance to the teams implementing sales and marketing campaigns
Leadership: Provides leadership and coaching to department
Results: Unlimited email support and communication with the team to deliver on mutually agreed upon KPIs
What to Expect
Fast, easy ramp up and implementation 🚀 Quarterly marketing strategies with a clear, proven roadmap 🗺️ Messaging that speaks directly to your ideal customer profile (ICP) 🎯
Sales materials and thought leadership content that convert leads ☑️ A robust social media presence to amplify brand visibility 📌 Measurable outcomes tracked through monthly KPIs 📈
Streamlined sales and marketing processes to drive performance and growth🔥 AI-driven solutions for faster, smarter, and more tailored results💡
Ongoing team leadership and mentorship to empower junior team members ✨